Re-Concept Your Existing Restaurant

• Does your location align with your brand?

• As the owner, do you lack the experience required to operate a profitable restaurant?

• Are you aware of restaurant accounting procedures?

• Do your employees/staff lack the experience required to do their job?

• Did you hire the right people for your business?

• How would you rank your food (subpar, good, very good, excellent)?

• Do you have a clear vision of what you want to create and become?

• Do you have funds available to facilitate a re-concept?

• Are you willing to do what is necessary to turn your business around?

​

Action Step One: Financial Evaluation Assessment

Purpose: Determine if your critical numbers are where they need to be, so your current concept can yield a profit.
 

Action Step Two: Concept Location Assessment

Purpose: Evaluate and determine if your concept aligns with your location.

​

Action Step Three: Branding Assessment

Purpose: Evaluate your existing branding as it applies to your concept.

​

Action Step Four: Concept Refinement

Purpose: Establish a clear vision for your concept.

 

Building Blocks to Define Your Concept:

• Identify your target market

• Define & develop your concept's overall theme

• Evaluate your atmosphere and décor, to see if it represents your brand

• Develop a menu that aligns with your concept

• Grow and maintain your brand
   

Action Step Five: Marketing Your Brand Concept

Purpose: Develop and implement an ongoing marketing program for your restaurant.